Shoe store Zappos has created a new platform to help people shop for purpose-driven products. Just in time for holiday shopping, the brand’s Goods for Goods platform showcases 150 brands that are linked to causes.

Separated into five categories– Recycled, Organic, Vegan, Sustainably Certified, and Give Back- the shop promotes the stories and purpose behind each brand. Brands like sustainable sneakers Veja are available on the site, as are Native Shoes, which converts used shoes into playground equipment. These are just a few of the brands available on the site.

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Consumers, especially millennials, are increasingly looking for and influenced by sustainability in brands. According to information technology firm GCS,  a third of survey respondents were willing to pay 25% more for a product from an eco-friendly brand.

Zappos head of charitable giving, Steven Bautista said of the new site, “We know for our customers [that] every purchase matters and they’re passionate about investing in products that contribute to a greater good. We want to ensure the best service and shopping experience possible, so we’ve made it fast and easy for them to view all relevant products at once and learn about each brand’s purpose.”

Read more about eco-friendly fashion and goods on One Green Planet. Check out these articles:

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