As summer rolls in, the allure of a cold pint at your favorite beer garden can be irresistible. Yet, have you pondered about the environmental footprint that each beer can, bottle, or keg carries? With packaging and transport constituting about 70% of the carbon footprint of a liter of beer, there’s a dire need to devise sustainable alternatives. And this is where Neuzelle, a pioneering brewery in Germany, steps in.

Source: 7NEWS Australia/Youtube

Stefan Fritsche, the owner of Neuzelle, envisions the brewery as the world’s first sustainable one. Their ground-breaking brew, derived merely from beer powder and water, could alter our conventional beer-drinking habits. This easy-to-make, homebrew solution offers an environmentally friendly alternative to traditional beers.

So, how does it operate? Just blend the beer powder with water, give it a quick whisk, and voila, a frothy, golden-hued beer is ready to sip. This unique approach is not only cost-efficient but is also a triumph for sustainability, as powdered beer costs about 90% less to transport compared to its traditional counterpart.

Despite being non-alcoholic and sans bubbles, this beer holds appeal for those who enjoy alcohol-free beverages. While Fritsche is busy developing an alcoholic variant with a bubbly edge, there’s a substantial market already out there eager for this innovative brew.

This powdered beer is set to be commercially launched in about four months, primarily targeting Asian and African nations, where its ease and cost of transport present a clear advantage. Moreover, this beer-powder production takes less time than the average two-month brewing process.

However, this inventive brew may face resistance in its home turf, Germany, due to the 500-year-old beer purity law, ‘Reinheitsgebot’. This law restricts beer ingredients to malt, hops, yeast, and water. Yet, Fritsche sees his innovative beer as a necessity in our pursuit of sustainable solutions.

The beer industry has seen mega-breweries shipping beer as gel concentrate to cut transportation emissions, but this new powdered format could yield even bigger climate savings.

So next time you fancy a pint, why not consider the sustainable option and brew your own beer at home with Neuzelle’s beer powder? Not only will you experience the joy of home brewing, but you’ll also be making a conscious choice towards sustainability. Raise your glasses (or rather, mugs) to a greener future!

Solution Not Pollution by Tiny Rescue: Climate Collection

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