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Fashion innovator Tom Ford and 52HZ announced that submissions for the Tom Ford Plastic Innovation Prize are open!

The prize’s aim is to “accelerate meaningful innovation around a replacement for thin-film plastic.” The two-year competition includes a $1 million prize. Thin-film plastic accounts for 46% of the plastic that leaks into the ocean annually.

“Thin-film plastic enters our lives for a minute, yet continues on as waste, never truly disappearing,” says Dr. Dune Ives, CEO of Lonely Whale. “The origin story of plastic starts with an innovation prize and the solution to the plastic crisis can be found in the tale of its creation. As a campaign organization capable of catalyzing global change on a massive scale, the Tom Ford Plastic Innovation Prize is an opportunity to create another new beginning and promote solutions commensurate with the plastic pollution problem.”

Judges for the panel include Don Cheadle, Tom Ford, Stella McCartney, Livia Firth, Trudie Styler, Susan Rockefeller, and more. The Tom Ford Plastic Innovation Prize is open May 20 through October 24, 2021, and guidelines and prize rules are available at www.plasticprize.org

“Sustainability is a key critical issue in our lives now,” says Tom Ford. “Plastic pollution is taking one of the greatest tolls on our environment and thin-film plastic makes up 46% of all plastic waste entering our ocean. We will continue to advocate for the adoption of the winning innovations and will do whatever we can to turn the tide of plastic pollution and thin-film plastic specifically. We need to work towards finding a solution before it’s too late to save our environment.”

Recently, other environmental prizes have been announced, such as Elon Musk‘s XPRIZE Carbon Removal competition, Prince William’s Earthshot Prize, and the Rockefeller Foundation’s Food System Vision Prize.

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