Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
Buy the #EatForThePlanet book



It seems every major list of food trends to watch in 2018 has mentioned the rising plant-based food category. From innovative pea protein milk to meat substitutes that perfectly mimic the taste, texture, and smell of meat, there is no shortage of new companies and products entering the market to compete with traditional meat and dairy.

To consumers, the new additions to grocery store shelves are a welcome surprise, but these plant-based products hardly got there by accident. In a recent episode of #EatForThePlanet with Nil Zacharias, Chris Kerr discusses the role investors have played in helping plant-based products break into the mainstream.

Chris has been helping plant-based food companies get early-stage funding for over a decade. He now serves as the Investment Manager for New Crop Capital, a specialized private venture capital fund that invests in entrepreneurs whose products or services replace foods derived from conventional animal agriculture, that has helped fund companies such as Beyond Meat, Miyoko’s Kitchen, Good Catch Foods, and Memphis Meats. Before he got involved with New Crop, Chris worked on the Humane Society of the United State’s efforts to fund some of the early plant-based companies – in fact, he played a key role helping to secure a Whole Foods distribution deal for Daiya cheese.

In many regards, Chris was one of the first people leading early investment efforts into plant-based companies, and those initial funds are what has helped launch many of the brands we know and love today. In this conversation, Chris shares more about what helped make some of the major players – like Field Roast, and Gardein – successful and gives advice for new companies who are looking to get started in vegan food today.

For more insights into getting funding for vegan companies and how Chris hows to shape the future food system through his work, listen in!

You can listen to the full episode below or on the following platforms: iTunesGoogle PlaySpotifyStitcher.

If you like this episode, be sure to subscribe to the #EatForThePlanet with Nil Zacharias podcast for new episodes with food industry leaders, health, and sustainability experts, as well as entrepreneurs and creative minds who are redefining the future of food.

Image source:  Trong Nguyen/Shutterstock

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

Meet the Vegan Entrepreneur Who Is on a Mission to Help You Get an Essential Nutrient You Are Probably Lacking

Meet the Vegan Entrepreneur Who Is on a Mission to Help You Get an Essential Nutrient You Are Probably Lacking

This Vegan Beverage Keeps You Healthy While Helping to Fight Human Trafficking

Without Bees We’d Be Left With a Silent, Dead World – Here’s What YOU Can Do to Help

Here’s What the World Might Look Like Without Bees

Vegan Wellness Influencer Shares Lessons on Finding Your Inner Truth to Achieve Success

Using Food as a Healer, Creating a Vegan Cheese Brand, and Turning Joy and Love Into Products with Julie Piatt

Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

0 comments on “Investor Reveals the Secret History Behind the Rapid Rise of Vegan Food”

Click to add comment

Subscribe to our Newsletter

Follow us on

Do Not Show This Again


Submit to OneGreenPlanet

Terms & Conditions ×