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Hasbro is the largest toy maker in the world. They are especially known for their games such as Nerf, G.I. Joe, Twister, and the game known for causing family and friends to drift, Monopoly. Their toys are sold all over the world, and there is a lot of plastic involved in producing that many games. Thankfully, Hasbro is recognizing the necessity of big companies like themselves making changes and removing plastic from their production.
They announced yesterday, August 20th that beginning next year in 2020, they will begin phasing out plastic from their packaging. The aim is to completely remove all plastic packaging from their new game and toy products by 2022!
Among the elements they are removing are polybags, elastic bands, shrink wrap, window sheets and blister packs. Chairman and CEO, Brian Goldner says, “Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world.” This is a nice way of putting it simply for companies — if plastic harms the earth beyond repair, they will no longer even have a company.
This phasing out of plastic isn’t the first time Hasbro has made sustainable changes. They also eliminated wire tires in 2010, added How2Recycle® labeling in 2016, plant-based bioPET in 2018, and launching top recycling program with TerraCycle®.
President and Chief Operating Officer of Hasbro, John Frascotti says, “We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free, and our products can be easily recycled through our Toy Recycling Program with TerraCycle*.”
Frascotti is right! Studies show that consumers really do care about how their products are made and more and more are preferring sustainable and environmentally-friendly products.
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