Facebook announced that it would start debunking climate change myths, in a move that puts them closer to the “arbiter of truth,” role they denounced in the beginning.

The social media behemoth announced that it would add a section to the climate change information hub that includes accurate facts about common climate misconceptions, according to CNBC.

Source: Forbes Breaking News/YouTube

The company will use expertise from places like George Mason University, the Yale Program on Climate Change Communication, and the University of Cambridge to help identify and call out the myths. Facebook CEO Mark Zuckerberg said in May that he didn’t believe “Facebook or internet platforms in general should be arbiters of truth.”

“The spread of damaging falsehoods endangers the level of international cooperation required to prevent catastrophic global warming,” said Dr. Sander van der Linden, University of Cambridge. “Facebook is in a unique position to counter the circulation of online misinformation, and the new climate ‘myth-busting’ section is an important step toward debunking dangerous falsehoods.”

The company will add information labels to posts on climate change to direct people to relevant truths.

This is not the first instance of people calling out social media companies for allowing false information to spread. Social media platforms, like Facebook, have come under fire in the past for allowing hate speech and conspiracy theories to circulate. For example, a study from the beginning of 2020, found that over 100 brands were running ads before and during videos that promote climate misinformation. Similarly, in a recent MSNBC op-ed, Emily Atkin spoke out about how oil companies have been allowed to spread climate propaganda and misinformation on various social media platforms.

Source: NBC News/YouTube

Read more about social media and climate change in One Green Planet, check out these articles:

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