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A new survey indicates that concerns about Climate change are having a significant impact on people’s life choices, including the number of children they have and their purchasing habits. Over half of parents, 53 percent, said that Climate change affects their decision to have more children.

Source: NBC News/Youtube

The survey, conducted by global research firm Morning Consult on behalf of tech giant HP, polled over 5,000 adult parents in India, Mexico, Singapore, the United States, and the United Kingdom. The survey’s findings show that a whopping 91 percent of parents are worried about Climate change, with rising temperatures (62 percent), water shortages (51 percent), changing sea levels (43 percent), and large weather events (43 percent) being top concerns.

The survey also found that climate concerns are influencing people’s career choices, with 43 percent of respondents stating they reconsidered working for a company based on its commitment to environmental and social issues.

Moreover, a company’s actions toward addressing climate change significantly influence buying decisions. Almost two-thirds (64 percent) of parents said they prefer products that are sustainably sourced, and 60 percent said a company’s sustainability practices play a large role in what they purchase.

Interestingly, parents also indicated a willingness to pay more for products that are more sustainable. According to the survey, 75 percent would pay more for sustainable clothing, 62 percent for pet supplies, 59 percent for tech products like laptops, and 66 percent for cell phones.

These findings are particularly relevant as 84 percent of parents reported that the general cost of living is rising, and 57 percent said it takes “a lot of time” to act in environmentally conscious ways.

The survey revealed that parents believe corporations bear a significant share of the responsibility for addressing Climate change. Over half (51 percent) believe companies have a lot of responsibility to do the right thing for the climate, while only 36 percent think the burden to push companies to act sustainably lies with the customer.

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