Amazon is starting a new program, Climate Pledge Friendly, where it will label certain products that fit under one of 19 certifications for sustainability. The label will tell climate aware consumers that the product they purchased is making an effort to be more sustainable.

Amazon said that over 25,000 products in its library would display the new program’s label. “Climate Pledge Friendly is a simple way for customers to discover more sustainable products that help preserve the natural world,” Amazon CEO Jeff Bezos said in a statement. “With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.”

Amazon has a significant environmental footprint as one of the largest shipping companies in the world, among its other business activities. “Climate Pledge Friendly selection includes grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories,” according to Amazon’s press release. “Climate Pledge Friendly products are clearly labeled in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our store. Amazon has partnered with trusted third-party certifications, and customers will be able to discover sustainable products that meet sustainability standards that help preserve the natural world.”

Amazon founder Jeff Bezos has faced recent controversy over the role of his company and climate change. The company allegedly tried to silence employees that spoke out against the company’s role in carbon emissions. In September 2019, Bezos announced Amazon’s new climate change initiatives, including a partnership with the Nature Conservancy and a goal for carbon neutrality. This came after Amazon employees formed a coalition to march in protest of the company for the Climate Strike.

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