Another beverage company is taking steps toward environmentally-friendly packaging. Absolut, a part of the Pernod Ricard brand, will begin a paper bottle prototype trial in Sweden and the UK this fall.
The Absolut Company @absolutvodka is preparing to trial paper bottles for two of its products – they'll initially launch in the UK and Sweden #sustainabledrinks #packaging https://t.co/BhK3wVOrFJ pic.twitter.com/IsymhXBZUE
— The Drinks Report (@TheDrinksReport) September 15, 2020
2,000 bottles will be part of the launch, with Absolut Vodka and Absolut Mixt options testing the new paper bottle. Pernod Ricard joins Coca-Cola, Carlsberg, and L’Oreal in The Paper Bottle Company (Paboco) Initiative. The prototype is made from 57% paper and 43% plastic and is made with 100% recycled inputs as verified by Paboco. The plastic is necessary to provide a layer to prevent liquid spillage.
See the bottles below:
Niclas Appelquist – Innovation Director, Future of Packaging at The Absolut Company unveils the first generation prototype of the @absolutvodka Paper Bottle now ready for testing. An exciting milestone! #GoodTimesGoodPlace #FutureOfPackaging pic.twitter.com/X7ulM0B6i5
— Pernod Ricard (@Pernod_Ricard) September 10, 2020
Niclas Appelquist, innovation director of future packaging at the Absolut Company, told Environment + Energy Leader, “We’ve taken a concept and created a real-world prototype that is planned to be in controlled consumer testing in a matter of months,” he said. “Our sustainability strategy is making a commitment to a fully circular process, and the rollout of our prototype is a step in the right direction toward that goal.”
The company will incorporate customer feedback into the second pilot scheduled for next spring. Danish beer company Carlsberg announced a paper bottle in 2019 and other beverage companies like Pepsi have taken steps to reduce plastic in their bottling processes. Johnnie Walker announced that they would introduce a paper bottle in spring 2021.
There are products you may be using or habits you may have that contribute to plastic pollution. Learn more about how the use of Teabags, Cotton Swabs, Laundry, Contact Lenses, Glitter, and Sheet Masks pollute our oceans so you can make more informed decisions going forward. There are also numerous simple actions and switches that can help cut plastic out of our lives including, making your own cosmetics, shampoo, toothpaste, soap, household cleaners, using mason jars, reusable bags/bottles/straws, and avoiding microbeads!
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