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BMW Group plans to launch its very first vehicles featuring completely vegan interiors in 2023 in both BMW and MINI models. They are planning to use innovative vegan leather-like materials for interior items that are typically made with animal products. The main goal of the BMW Group is to reach the vegan audience while also reducing CO2 emissions. The company aims to reach carbon neutrality by 2050, and offering vegan interiors will get them much closer.

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The group will introduce a new surface material for steering wheels, which are often made of animal products. The replacement of this will make the proportion of vehicle components that contain traces of raw materials of animal origin fall to less than one percent between BMW and MINI vehicles.

Although BMW Group has offered alternatives to leather for a long time, this will be the first time that they will offer a sustainable alternative to leather.

“With a steering wheel made from a high-quality vegan surface material, we are fulfilling the wishes of our customers who do not want to make any compromises in terms of look, feel and functionality. The innovative material withstands wear and tear caused by abrasion, perspiration and moisture and has all the desirable properties of leather,” said Uwe Köhler, Head of Development Body, Exterior Trim, Interior at the BMW Group.

Thankfully, a lot of car companies are ditching leather. Tesla ditched leather, BMW is collaborating with the cactus leather brand, and Volvo has also ditched leather.

In 2020, PETA published its first-ever vegan car interior survey. They published a comprehensive list of fourteen car manufacturers offering vegan-friendly interiors. The Vegan Society recommends that when looking for a car, consumers request to see which cars are animal friendly. We simply cannot willingly support these cruel industries, and it’s our responsibility to make choices that don’t cause harm to animals.

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