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In the fashion world, there’s nothing quite so egregious as being behind the times. The struggle to stay en-vogue could be behind the recent explosion of cruelty-free fashion. Armani, Gucci, Michael Kors, and Calvin Klein have all said ‘no’ to fur, while Diane von Furstenberg and Victoria Beckham have joined in the collective ditching of exotic animal skin.

While reptile leathers are every bit as cruel as fur, they seem to be more palatable to everyday consumers, which could be why brands have been slower to reject the gruesome material. Maybe folks have a harder time envisioning themselves cuddling an alligator than a fluffy mammal. Whatever the hesitance, the fight against exotic animal skins gained major traction Tuesday, as it was announced British clothing retailer Selfridges will no longer stock exotic animal skins in their department stores!

The news is even more exciting than it seems at first glance. Not only will the ban slash demand for animal skins, but the move can easily be seen as the writing on the wall. 14 years ago, Selfridges became the first major retailer in the UK to stop selling fur products.

Selfridges’ buying director Sebastian Manes about the decision to WWD said: “I am proud to confirm that exotic skins will no longer be available to purchase at Selfridges as of February 2020.”

“We will continue in our ambition to inspire our brands and customers through thoughtful, ethical and transparent buying strategies.”

The company’s move discontinue of exotic animal skins was met with praise by Claire Bass, Executive Director of Humane Society International, who said:

“Banning exotic skins in recognition of the serious animal welfare issues that exist in this industry is a natural next step for a responsible retailer.”

Much as we’d all love them off the shelves tomorrow, the ban will not take effect immediately. Selfridge  announced their plan to phase out the product by 2020. Despite the reptile skin ban, the company will continue to stock cow leather, proving that enlightenment isn’t an overnight affair.

Love stories about cruelty-free products? Check out Kristen Bell and Dax Shephard Launch Plant-Based Baby Product Line! If you’re also looking for family-friendly plant-based recipes, we highly recommend that you download our Food Monster App where we have over 15,000 vegan and allergy-friendly recipes you can enjoy with your family.

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