A new report from the Swedish Board of Agriculture has shown that meat consumption is at a record low in the country.
The statistics have shown that people living in Sweden consumed 4.8 fewer pounds of meat per capita in 2017 than they did in 2016, which is the steepest yearly drop in the country since 1990.
“There are many reasons for the reduced consumption of meat, but the [vegan] trend, climate debate, health aspects and ethical reasons are some,” said agricultural investigator Asa Lannhard Oberg.
Sweden recently made headlines with the successful launch of McDonald’s McVegan burger in Sweden and Finland, which quickly became a permanent menu option after a short trial.
On the flipside, Americans may be eating more meat in 2018 than ever before. The USDA has predicted that the average American consumer will eat 222.2 pounds of red meat and poultry in 2018, beating out 2004’s previous record.
“If you look at the items that consumers say they want more of in their diet, protein tops the list,” said food industry advisor David Portalatin.
What’s up with that, America? It’s time to catch up with Sweden.
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