Cold brew coffee sales have reportedly risen dramatically in recent years, with a 370% percent increase since 2015.
And experts believe that it won’t stop there. Analysts predicted that cold brew’s rise would continue through 2018, according to Bloomberg.
“We don’t typically have a product driving growth, but right now cold brew is doing that for us,” Jonathan Del Re, the owner of roasting company Dallis Bros. Coffee as well as Lacas Coffee, told Bloomberg. “This is going to be the summer of cold brew.”
Riverbend Foods CEO Tom Lavan said that an important part of marketing cold brew was to make sure consumers knew it wasn’t as bitter as traditional iced coffee.
“Once consumers realize that it has a clean and fresh taste and is not bitter, you will win people over much faster,” Lavan told Store Brands.
Make Cold Brew This Summer
Do you want to get in on the cold brew trend? Try this cold brew recipe, along with some other iced coffee alternatives from our Food Monster App!
Cold Brew Coffee Concentrate
Here’s a perfect way to make your own Cold Brew Coffee Concentrate that’s cheaper than buying it from a store. You can drink it with non-dairy cream and sugar, or just on its own over ice cubes.
Mocha Ice Cubes for Chocolatey Coffee!
Speaking of ice cubes, here are some Mocha Ice Cubes for Chocolatey Coffee! These are perfect to make ahead of time – you can simply drop them into a glass of almond or soy milk and enjoy a chocolate-flavored iced coffee drink.
Iced Dandelion Latte
This Iced Dandelion Latte uses dandelion root tea for a unique flavor that will keep you cool this summer while also offering some health benefits.
Love vegan food? Download the Food Monster App, which is available for both Android and iPhone, and can also be found on Instagram and Facebook. The app has more than 10,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day.
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