The Physicians Committee for Responsible Medicine (PCRM) is suggesting that American Airlines offer passengers the option of sitting next to a vegan…for a $10 fee. PCRM points out that vegans typically have lower body masses than the average American adult, making them potentially less intrusive to their neighbors on a crowded airplane.

The committee will begin airing a series of satirical ads (like the one shown below) this Thursday on north Texas television stations.

PCRM president Dr. Neal Barnard was quoted: “Implementing the policy would also be a valuable public service because it would highlight the obesity-fighting power of a vegan diet.”

What do you think of PCRM’s approach? Is it a positive way to promote a healthy diet or unnecessarily perpetuating stereotypes about vegans?