Here’s a good reason not to ever train your dog to use a credit card. Nestlé Purina has created the first-ever television commercial directly targeting dogs. The commercial includes high-frequency sounds, only audible to your beloved pooch.

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“Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” said Georg Sanders, a nutrition expert at Nestlé Purina PetCare in Germany, in a press release.

The Beneful ad features a “squeak” that is similar to the sound of dog toy, a high-frequency tone, similar to a dog whistle, which humans can barely hear, and a soft, high-pitched “ping” which can be heard by dogs and people.

The ad has already aired in Germany and will hit the airwaves in Austria in the coming weeks.

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