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Vegan Scientist Claims to Develop Plant-based Meat That Can Win Over Meat Lovers

Vegan Scientist Claims to Develop Plant-based Meat That Can Win Over Meat Lovers

Patrick Brown, a vegan molecular biologist at Stanford University claims that he has developed a plant-based product that replicates the taste and texture of meat.

During a press conference held at the annual meeting of the American Association for the Advancement of Science in Vancouver, Brown revealed that he began his work several years ago when he decided to focus on solving the problem of animal agriculture. He described animal farming as an “inefficient technology millennia old” that also represents “by far the biggest environmental catastrophe.”

“We can do more good by taking on the simple task of figuring out how to convert cheap, abundant sustainable plant materials into nutrient-dense, protein-rich foods that people deliberately choose to eat based on taste and value,” Brown said, “[Rather] than by coming up with imagining sustainable, renewable energy sources or a car that can run for a thousand miles per gallon.”

Brown, who has been a vegetarian for more than 30 years and a vegan for more than 6 years said he is funded by an American venture capital firm and has two start-ups in California.

Interestingly, Brown’s meat replacement is not lab-grown, because Brown believes that developing meat from animal cells in a laboratory will still have a high environmental cost. Instead, Brown plans to rely only on plant-based sources to develop products that could replace meat and dairy

Brown described that he is working “to develop and commercialize a product that can compete head on with meat and dairy products based on taste and value for the mainstream consumer, for people who are hard-core meat and cheese lovers who can’t imagine ever giving that up, but could be persuaded if they had a product with all taste and value.”

The first such food product could very likely debut by the end of this year.

“What you first need is a gateway drug for people to realize that all the things they love can be satisfied by plants,” said Brown.

We couldn’t agree more!

Image Source: La.blasco/Flickr

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3 comments on “Vegan Scientist Claims to Develop Plant-based Meat That Can Win Over Meat Lovers”

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TD Linger
6 Years Ago

I want this on my plate, ASAP. There are lots of similar products out there, but more competition and innovation is always a good thing.

02 Jun 2012

I am a new Vegan and trying to keep the menu inntsereitg in our home. I love the Chinese Dish Eggplant with Black Bean Sauce and would love to learn how to prepare it myself. I am a Vegan so I am looking for a recipe without any meat, dairy, or animal by-products in it. It would also be nice if the recipe is very low fat and low glycemic as well since I am trying to lose 50 lbs this year. Looking forward to your answers!

6 Years Ago

I'm thinking this is great! Being a Vegetarian myself, for 15 years now, my DH is a meat eater and my DS is too, altho he gets both diets, however he prefers the real meats. He's only 5 but understands why Mom doesn't eat animals...to a point. I would love for him, one day, to tell me he has chosen not to continue with a meat diet, but i'm leaving the choice to him, as his father and i have discussed this is great lengths. A Near meat alternative might be what gets us there sooner!


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