Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
Buy the #EatForThePlanet book



When you’re riding in a car down most interstates, looking out the window, it’s not hard to miss the surplus of fast food signs and billboards. But seeing these images might make it harder for you to slow down and savor good moments.

As reported by PsyPost, researchers from the University of Toronto used McDonald’s symbols to test whether our increasingly speed-focused culture is affecting our ability to experience everyday pleasure.

They conducted three experiments, which show how fast food can inhibit the ability to savor. Their research, published in the journal Social Psychological and Personality Science, found:

  1. People living in neighborhoods with more fast-food restaurants were less likely to savor good experiences.

  2. Exposure to fast food images made it harder to enjoy images of natural beauty.

  3. Exposure to fast food images made it harder to appreciate beautiful music due to greater impatience.

Of course, as the researchers warn, their study has limitations and “happiness does not solely depend on savoring.” Still, it’s useful to consider how symbols of time efficiency impact our happiness.

As doctoral student Julian House and his colleagues concluded, “Given the prevalence of fast-food symbols in our everyday environment, it is critical to better understand their influence.

We already reported on a study, which showed how people who eat fast food commercial baked goods regularly are more likely to develop depression. You may also wish to read about how fast food has changed our country. But ultimately remember this: slow down, make your own happy meals with whole foods and try to be mindful and enjoy the little moments that can have such a big impact on our everyday lives.

 Image Source: Dave Robinson / Flickr

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

Illinois Banned the Sale of Ivory and Rhino Horn!

80% of Animals Were Killed in Recent Kerala Floods, But Rescuers Are Determined to Help Any Survivors They Can

Wow! CEO of Tyson Has Some Pretty Incredible Thoughts On Why Plant Protein Is the Future

Who Could Look at This Puppy and Leave a Rope Around His Neck to the Point it Gets Embedded!?

Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

5 comments on “Un-Happy Meal: Exposure to Fast Food Makes It Harder to Appreciate Joy”

Click to add comment
Debbie N David Sankus
4 Years Ago

If only all Moms would read and research the deadly foods they feed there little kiddos to save a minute of there day...they would pack better snacks.. plant-based foods! I have for my grandkids from the start. My 6 yr old grand daughter thinks have hummus and golden beet sticks along side her bath in the evening is totally fun. She can't get enough raw golden beets sticks. I cook with them weekly!! Save the kids!

Imogene King
4 Years Ago

Brooke Rogers

Brooke Rogers
22 Nov 2013


Jenna Cunningham
4 Years Ago

lol that picture cracks me up

Kathleen Nims
4 Years Ago

I love the post. I have a phobia of clowns, so it's lucky I didn't go screaming past this post. x


Subscribe to our Newsletter

Follow us on

Do Not Show This Again


Submit to OneGreenPlanet

Terms & Conditions ×