British supermarket chain Iceland has become the very first major retailer to make a decision to completely eliminate plastic packaging from all its brand products. This big step towards a less polluted future is to be completed within five years – after that time, all packaging of the store’s own label goods will be biodegradable and recyclable.

Plastic packaging on the chain’s branded products will be replaced with paper and pulp trays, paper bags, and similar items, News Shopper reports. The new and improved versions of the packaging will be recyclable through domestic waste collections or in-store recycling facilities. Iceland has already removed single-use plastic straws from its own label range.

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“The world has woken up to the scourge of plastics,” said Iceland managing director, Richard Walker. “A truckload is entering our oceans every minute causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival. The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.”

The company stated that it was the first major retailer, globally, to go “plastic-free” when it comes to its own label goods. It aims to complete the move from plastic pollutants to environment-friendly alternatives by the end of 2023.

The supermarket’s decision to forgo plastic in all of its own products is an important step – which, hopefully, will convince more retailers and businesses to follow the lead.

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To learn how you can help the environment by using less plastic in your everyday life, check out One Green Planet’s #CrushPlastic campaign!

Image source: grassrootsgroundswell/Flickr

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