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British supermarket chain Iceland has become the very first major retailer to make a decision to completely eliminate plastic packaging from all its brand products. This big step towards a less polluted future is to be completed within five years – after that time, all packaging of the store’s own label goods will be biodegradable and recyclable.

Plastic packaging on the chain’s branded products will be replaced with paper and pulp trays, paper bags, and similar items, News Shopper reports. The new and improved versions of the packaging will be recyclable through domestic waste collections or in-store recycling facilities. Iceland has already removed single-use plastic straws from its own label range.

“The world has woken up to the scourge of plastics,” said Iceland managing director, Richard Walker. “A truckload is entering our oceans every minute causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival. The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.”

The company stated that it was the first major retailer, globally, to go “plastic-free” when it comes to its own label goods. It aims to complete the move from plastic pollutants to environment-friendly alternatives by the end of 2023.

The supermarket’s decision to forgo plastic in all of its own products is an important step – which, hopefully, will convince more retailers and businesses to follow the lead.

To learn how you can help the environment by using less plastic in your everyday life, check out One Green Planet’s #CrushPlastic campaign!

Image source: grassrootsgroundswell/Flickr

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10 comments on “Major UK Supermarket Chain Is Removing Plastic From All Their Self-Branded Products!”

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Polly Gibbard
6 Months Ago

This is a good start but I also seem to remember a time when they attempted organic and it was a disaster so here is hoping. GO ICELAND. But do it quick!

Louise Aspinall
6 Months Ago

I think ithis s gathering so much momentum now no supermarket will want to be left behind. I reckon by the end of the year our shops will look completely different in this respect. Finally!

Pauline Reed
6 Months Ago

I would love to see what they will use.

Algalia Rept
6 Months Ago

Jennifer Teising

Barbara Berto
6 Months Ago

Good one Iceland .I think M and S are bad for using unnecessary plastic wrapping .

Tracy Weeks
7 Months Ago

There is a lot of greenwash talk going on at the moment; actions speak louder than words. Do we really have to wait until 2023, or later, to do things? Start now!

Cyndi Dovell
7 Months Ago

It needs to happen here in the US also we need more access to recycling of glass and plastics

Shayne Weldon
7 Months Ago

Where there’s a will there’s a way.

Sheena Naudé Wagstaff
7 Months Ago

Well done Iceland!!

7 Months Ago



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