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If anyone doubts the power of public opinion to create positive change, this story will change their mind. Largely thanks to the powerful 2013 documentary Blackfish that revealed the horrifying truth of the lives of whales and dolphins in captivity, the public’s viewpoint on marine parks has drastically changed. This fact is evident by SeaWorld’s latest financial report that shows sales and attendance rates have dropped by 15 percent in the second quarter of 2017.

In a press release on May 9, 2017, SeaWorld reported total revenues of $186.4 million versus $220.2 million from the first quarter 2016. This is a decrease of $33.9 million, or 15 percent. The net loss was $61.1 million. Attendance numbers saw a major drop in the second quarter. About 491,000 fewer guests visited the park in the second quarter, which is a 14.9 percent decrease from the first quarter of 2016.

We are very happy to hear this news and see the power of public education in action. However, the fight for captive marine animals is far from over, and whales and dolphins are still being kidnapped from the wild, kept in tiny tanks, and exploited for profit.

Although SeaWorld has attempted to persuade people to come back to their park by saying they would stop breeding orcas and dolphins, the animals who already live there remain in misery for profits. SeaWorld San Diego has also introduced a new attraction called Orca Encounter to replace live shows, where visitors can watch whales swim in their tanks, but the people are not satisfied with this attempt. If SeaWorld wants to see an improvement in their public image – they need to seriously rethink their business model. As long as wild animals are being exploited, people will be unwilling to pay.

The single greatest thing you can do to help these animals is by joining millions of others in making the pledge to never support marine parks like SeaWorld. As proven by the park’s latest sales report, people have the power to create serious change.

Share this with friends and encourage them to join you in the call to #EmptyTheTanks! 

Image Source: Zeds-Stock / DeviantArt

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