Plant-based nutrition is taking over the world! Whether it be for health, environmental, or animal welfare concerns, more people than ever are adopting plant-based diets and identifying as vegan, vegetarian, or “flexitarian.” Attitudes regarding the meat industry are changing thanks to education. Nearly half of Americans surveyed said they support a ban on slaughterhouses, nearly half of millennials surveyed ditch meat for environmental concerns, and Generation Z is following in their footsteps. As a result of this, businesses have begun to make changes to meet this societal shift in dietary habits. Many dairy plants have shut down or switched to producing plant-based milks, meat giants like Tyson have invested in animal-free meats, restaurants that adopt all-vegan menus have seen an increase in sales of up to 1,000 percent, and new all-vegan products, brands, and markets are popping up left and right. And now San Diego has its first all-vegan market!

Mission Square Market was once a general store, and in just a month’s time, has become entirely vegan. The market will carry some of our favorite brands like Miyoko’s, Violife, and Herbivorous Butcher, and the deli will serve up customer favorites like plant-based Philly cheesesteaks. The market will be hosting a launch event June 3, 2018 that will feature a number of yummy samples from vegan brands.


In addition, Mission Square Market has begun hosting vegan-focused events like the Vegan Business Exchange (a group that supports and connects vegan businesses in San Diego) and Wellness Wednesdays where local experts share their knowledge about plant-based living. The market also hopes to expand in the future.

Sunny Bhanage, owner of Mission Square Market, said, “I am passionate about veganism, helping people be healthy, and saving lives. Life is more important than money. Thanks to our community, I can now focus on that … This is my dream, I hope we can educate people who are not vegan to help them become vegan as well. The whole San Diego vegan community has been so supportive, and it is thanks to them that we are here.”

Adhering to a plant-based lifestyle will cut your carbon footprint in half while providing you with wholesome vitamin-packed nutrition. And of course, it also saves countless animals’ lives. With all of the plant-based options available today, including popular meat and dairy alternatives, it has never been easier to leave meat and dairy off our plates. To learn more about how your dietary decisions affect the health of the entire world, check out the Eat for the Planet book!

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