In an event sponsored by the conservation group WildAid, Richard Branson, the founder of Virgin Group made an appeal against the consumption of shark fins to a group of 30 of China’s richest and most influential business people in Shangai.
Every year, the fins of up to 73 million sharks are harvested and sold, most of which end up on the menus of luxury restaurants in China and Hong Kong.
To learn more about the silent decline of sharks and how you can help turn it around, read this article.
See Richard Branson’s video below:
Video Source: The Telegraph
Shark Image Source: Allan Lee (via Flickr)