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Industrial animal agriculture is killing the earth, literally. From contaminating the environment and our air and water, causing the destruction of irreplaceable habitats like rainforests, breeding public health hazards, and endangering our future ability to produce food, factory farming is without a doubt a broken system that is destroying our planet.

Thankfully, there are enlightened individuals like Richard Branson who are using their positions of wealth and influence to combat the detrimental effects of animal agriculture. Branson recently invested in the “clean meat” company, Memphis Meats, which uses animal cells (without killing animals) to produce meat in laboratories.

In a recent podcast interview with Tim Ferriss, Branson explained his decision to invest in clean meat. Branson cannot stand to see such a beautiful world, particularly rainforests, rapidly diminish because of the world’s increasing demand for meat. Branson essentially wants to save the rainforests and stop the unnecessary suffering and slaughter of animals. He said, in the future, when looking back, people will be “embarrassed” by the “wholesale slaughter of animals.” His main goal in investing in clean meat: “Trying to protect what’s left of our beautiful earth.” 

He feels persuading people to not eat meat will not be successful, so he sees providing alternatives as the key to begin fixing the broken system. The main challenge, according to Branson, will be producing the quantity of clean meat to match demands. His investment will hopefully help solve this issue and lead to the creation of clean meat on a grander scale.

You can listen to the entire interview with Branson here.

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

Image Source: Wikimedia Commons

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0 comments on “Sir Richard Branson Explains the Reasons Why He Invested in ‘Clean Meat’”

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1 Days ago

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selma neva
1 Days ago

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Carola
4 Days ago

I won\'t support this. If people can stop eating meat to "save the planet," they can stop eating meat , period. If they can stop eating meat for health reasons, they can stop eating meat, period. But when it comes to the animals raised and killed, they say "it\'s not possible that people will stop eating meat." That\'s a falsehood, period. If we want people to stop eating meat, we must STOP PROMOTING MEAT, period, no matter how it\'s made or where it\'s made, or labeled "organic," "free range," "cage free," "humane"--all these labels PROMOTE EATING MEAT.

Think of it like cigarette smoking. Many people quit smoking. Those who need help, turn to Big Pharm for chemical solutions. That\'s good business--for Big Pharm. It makes more customers for Big Pharm. This "clean meat" business that environmentalists and animal "welfarists" promote PROMOTES EATING MEAT. And millions of animals will continue to be genetically modified, artificially bred and raised, and violently killed. It\'s good business--for Big Ag.


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Ellen
4 Days ago

The statement that "clean meat" does not kill animals is not true. Donor herds must be kept in order to "harvest" their cells, and the DNA from younger animals is more viable and useful than those from older animals. So guess what will happen to those animals when they\'re no longer useful?

It should also be pointed out that Memphis Meats (and Impossible Foods) test on animals. Then they\'re killed.


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M Leybra
13 Oct 2017

If u read article Branson said it\'s not possible that people will stop eating meat for which he\'s attempting to find an alternative to mitigate the negative effects of the current meat industry. And you\'re correct, animals will still be used as they are for many more reasons than just for \'meat.\' E.g. killing wildlife for \'free meat\' & medicinal hokus pokus is one practiced in many parts of the world driving whole species toward extinction.

M Leybra
13 Oct 2017

I tried to listen to Branson interview & supposedly download Itunes but when I click on Ferris interview it doesn\'t go anywhere?



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