When it comes to engaging younger generations in conservation efforts, sometimes you have to resort to innovative and unconventional methods. This Earth Day, Pokémon GO enthusiasts around the world are being called to come together at designated locations across the globe to help clean up the environment. The initiative is a collective effort organized by Niantic, Inc. and Playmob. Local non-governmental organizations are also assisting in the implementation of this fun, yet big, undertaking.

This will not only be the first Pokémon Go Earth Day clean up, but it is also the first time gaming has been used to bring people together for the good of the planet on a level of this magnitude. Trainers can make the most of their efforts by donating to the Mission Blue Foundation. Mission Blue is a global coalition led by legendary oceanographer Dr. Sylvia Earle that works to inspire public awareness and support for a worldwide network of marine protected areas. And don’t worry, Trainers, your participation comes with its own Pokémon GO perks!

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In celebration of Earth Day, all Trainers will receive a special avatar item and those who participate in the clean up can use them to unlock unique in-game rewards, not just for themselves but for the entire world – how epic is that?! There are also a number of in-game rewards for participating – and the more people who join in, the better the pay off!

Jude Ower, founder and CEO of Playmob stated, “It’s a pleasure to work with such a purposeful and innovative studio and the inspirational and devoted teams behind Mission Blue and all the supporting NGO partners, collaborating on what we see as the start of a bigger movement towards global solutions through play.” PlayMob will be taking on the role of coordinating the big event while Niantic, Inc. will host it, both with the help of local groups.

We look forward to seeing the Pokémon GO Earth Day clean up become a yearly event, Mother Earth needs as many people playing on her team as possible! Game on, players!

For a complete list of Pokémon GO Earth Day clean up event locations, click here.

Image Source: Alohaflaminggo/Shutterstock