People for the Ethical Treatment of Animals (PETA) is well known for its memorable and often shocking campaigns. Their latest publicity effort? PETA.xxx, an attention-grabbing site featuring animal rights messages mixed with adult content.

The site has enough adult content to qualify for the .xxx domain, but nudity isn’t the only surprise readers can expect. Adult film legend Ron Jeremy was quoted: ”[T]his is the perfect example of sex just being used to draw interest, and then once you’re there on the site, we’re going to hit you with facts that you need to know about the world of animals.”

Sex sells, and is certainly attention-grabbing, but is it the best way to spread the word about animal rights issues and promote veganism? Do campaigns like this one garner much-deserved attention or trivialize animal rights?

Tell us what YOU think!

Image Credit: PETA.xxx