This is exciting! Don Lee Farms, a California-based family food company, just introduced a new organic and all plant-based raw burger made from beans and seeds. The burger “bleeds” organic beet juice and will even sizzle on the grill, thanks to organic vegetable-based fats, similar to traditional beef. The burger is also non-GMO, gluten-free, as well as free of artificial ingredients and preservatives.
By offering healthy, plant-based options in club stores such as Costco, Don Lee Farms is helping numerous people have access to real, wholesome food options!
“As people choose to consume less meat, they expect a burger alternative to be made with simple, wholesome and recognizable ingredients. This is the burger for them,” said Danny Goodman, Product Development of Don Lee Farms.
The plant-based meat market is set to reach $6.43 billion by 2023, a great sign that sustainable plant-based products are taking over the market. Considering the toll the animal agriculture industry is having on our planet, this is promising news.
To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.
Image Source: Don Lee Farms/Facebook