Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
Buy the #EatForThePlanet book



It’s no secret consumers want clean, plant-based protein options. We’ve seen demand for meat alternatives surge in recent years, but increasing plant-powered protein powders and supplements are gaining traction in the world of sports nutrition. Earlier this year, CytoSport, Inc, the makers of Muscle Milk, added protein bars and powders to their Evolve line of plant-based protein. And MusclePharm Corporation is following in toe with the debut of their newest 100 percent plant-based product line, MusclePharm Natural Series, at Natural Products Expo West, the world’s largest natural products expo.

The Natural Series will feature a line of vegan, organic, gluten-free, soy-free, non-GMO products such as protein bars, raw protein powder, a pre-workout, and a superfood supplement. According to Ryan Drexler, CEO and Chairman of the Board, MusclePharm, “We are expanding our line in response to the burgeoning demand for nutritious, all-natural organic offerings that promote healthy lifestyles and environmental sustainability. Both the all-natural and organic segments represent the fastest-growing corner of the market, and MusclePharm is a brand uniquely positioned to capitalize on this opportunity.” MusclePharm has become a leader in the sports nutrition industry that is currently available in 50,000 retail outlets worldwide, but according to a report by Benzinga, their Natural Series line will be distributed to entirely new retail channels, including natural food stores.

MusclePharm’s newest protein powder and bars will both feature pea protein, which seems to be showing up everywhere lately, from plant-based milks to burgers and CytoSport’s Evolve line of plant-based protein. Earlier this year, Roquette, a French-owned family company, announced that it would build the world’s largest pea processing plant in Canada, which is the largest investment in pea protein to date. And recently, General Mills purchased D’s Naturals, a line of plant-based protein bars and spreads that feature pea protein. Even the newest CEO of Tyson Inc, the world’s largest meat producer, believes that the future of protein is plant-based.

There’s no better time than the present for companies like MusclePharm to debut an organic, plant-based protein line. It is estimated that the plant-based protein market will reach a value of $5.2 billion by 2020 while the organic industry experienced an unprecedented growth of 11 percent for a total of $43.3 billion in 2015. 

It seems like everyone is figuring it out — the future of protein is plant-based.

If you’re looking to cut back on meat and dairy, we highly recommend that you check out the Food Monster App, which is available for both Android and iPhone. With over 8,000 vegan recipes (and over 10 new recipes added daily), you’re going to find something you love!

Lead image source: MusclePharm

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

This Puppy’s Sister Was Hit By a Car – Now He Refuses to Let Go of His Rescuer (PHOTOS)

This Puppy Lived in Truck Tires After Someone Abandoned Her – Now She’s Learning What a Real Home Is Like

Puppy Who Hid in Truck Tires After Someone Abandoned Her Is Slowly Learning to Trust People

Extremely Matted Dog Was Stuffed in a Rabbit Cage and Left Out in the Heat – But Look at Her Now!

Dog Found Hiding Under a Trashed Mattress Is Finally on Her Way to Getting a Real Home (PHOTOS)

Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

0 comments on “MusclePharm to Debut Their First-Ever 100 Percent Vegan and Organic Line of Protein Supplements”

Click to add comment
1 Years Ago

I am glad to see that the plant protein powders will have even more companies/selections to choose from. All over the place (i.e. bodybuilding websites), whey protein is advertised and very little is said about alternatives. With such a big name company coming out with their own line, I think there will be a greater outreach.


Subscribe to our Newsletter

Follow us on

Do Not Show This Again


Submit to OneGreenPlanet

Terms & Conditions ×