More accessible plant-based milk options? You won’t hear us complaining! Milkadamia, a macadamia-based nut milk brand will soon offer a chilled option of their plant-based milk at Walmart stores across the U.S. starting in January of 2018!
Milkadamia, owned by Jindilli Farms in Australia, is a new brand that started only in March of 2016, but they have already made quite the splash. The nut-milk is already stocked at over 5,000 stores, including Wegmans, Whole Foods, and Sprouts, as well as 2,000+ cafes. The new partnership with Walmart means Milkadamia could double their retail footprint, making plant-based milk easily accessible to millions of people. “We could be in 8,000 stores by the end of January 2018, but that’s just the potential,” Jim Richards, CEO of Milkadamia told Food Navigator USA.
Not only could the brand’s retail footprint double, their sales are soaring. Alongside moving into Walmart, Richard notes that with increased interest from China, South America, and Europe, the company could see revenue past $10 million.
And how does Milkadamia plan to stand out against other plant-based milks? It comes down to their sustainability approach. The company’s processing plant, where the paste is made for the milk, is directly next to the company’s 800 acres of macadamia trees grown right in Australia, eliminating long transports. The farm is also committed to creating habitats for pollinating native bees and moths!
With the rapidly rising numbers in the dairy-free markets as a whole, consumers are actively looking for healthier alternatives to dairy proteins. Milk consumption in the United States has been steadily declining by 25 percent per capita since the mid-1970s. Plus, more consumers are waking up to the fact the dairy industry not only has a major negative impact on the environment, but it is also not the nutritional powerhouse that many of us once thought it was. It turns out, we can get the same nutrients from fortified plant-based milk and whole, plant-based foods.
The plant-based milk industry has seen major growth in recent years and is set to reach $16.3 billion in 2018, with dairy producers seeing plant-based milk as “a serious threat. As an increasing number of people turn to dairy-free options, there is more and more opportunity for companies like Milkadamia to create innovative, and delicious products that make it easier than ever to ditch dairy!
Milkadamia’s move into Walmart offers another promising sign that the future of food is indeed plant-based. To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.
Image Source: Milkadamia