Dean Foods, the largest milk supplier in the U.S., has hit a six-year low due to plummeting demand for dairy milk. Shares of the company fell as much as 8.9 percent to a six-year low, Bloomberg reports. The drop in dairy milk sales is a pattern we’ve seen time and time again because there is no denying the truth: no one wants dairy milk anymore!

In March of 2018, a gallon of whole milk fell to roughly $2.90 in U.S. grocery stores, the cheapest it’s been in 14 years, according to data from the Bureau of Labor Statistics. Even the “organic” label is unable to save dairy milk. FoodDive recently reported that organic milk sales are slipping, with dairy farmers stuck with a surplus of organic milk.

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It’s really no wonder consumers are put off by dairy milk when you take into account concerns such as lactose intolerance, milk allergies, growing caution over hormones and antibiotics in dairy, as well as animal welfare concerns. In light of this, dairy-free alternatives have gained a significant amount of popularity. Almond milk sales have increased by 250 percent from 2000-2015 to almost $895 million. New nut-free and soy-free alternatives made from hemp, rice, and vegetables, have also been cropping up. Worldwide, the dairy-free market is projected to hit $14.4 billion by 2022. It’s pretty clear that if Dean Foods’ profits are hurting, the solution could be in the dairy-free category.

Due to the undeniable shift in consumer demand, some California dairy farmers have converted their land to almond groves. Not to mention, a 92-year-old dairy plant that was forced to close due to a decline in sales recently reopened as a plant-based milk company. You know what you need to do, Dean Foods!

To learn more about how your food choices have an impact on the planet, check out the new #EatForThePlanet book!

 

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