Celebrities have a knack for doing utterly nonsensical things, as long as it keeps them in the spotlight and keeps their bank balances growing. At times, it almost feels like they go out of their way to send confusing messages to their loyal fans by passionately supporting social causes on one hand and making big moves that contradict the very causes they support.
Lady Gaga is no stranger to controversy and has managed to say and do things that have angered everyone from animal lovers and her own fans to Muslims and the Catholic Church. According to a recent report in The New York Daily News, Gaga and her Haus of Gaga team are working on a bottled water product (called “POPwater“), which is going to be only 30 calories with 7 grams of sugar and available in apple, orange, pineapple and grape flavors. “Gaga has been at the center of a lot of attention over her weight increase,” an anonymous source told the New York Daily News. “Losing her weight in such a short time and launching a healthy water drink may be part of a plan.” Huh? So people are speculating that she gained weight as part of a marketing plan? Let’s not even get into that…
Gaga may not care about the environment, but bottled water is not just an environmental concern and it also impacts animals and people! The U.S. is the largest consumer market for bottled water and 1,500 plastic water bottles are consumed every second in the country. This may seem like a huge business opportunity for someone like Gaga to tap into, but practically, if you want to help people get healthy, this isn’t the way to do it. If Gaga really cared about people’s health and wanted to make money while helping them (there’s nothing wrong with that), why not promote healthy eating and develop some really healthy products?
Maybe Gaga and her team will surprise us and announce that they’ve come up with a revolutionary new disposable bottle that is people, animal and environmentally friendly. But if the only unique thing about this product will be the fact Gaga launched it or the fact that it’s flavored water that’s only 30 calories, this is just going to be another example of wasteful product that the world doesn’t need.