French clothing company, Lacoste, is changing up their iconic crocodile logo to help endangered species! The company has temporarily replaced the crocodile with ten species that are facing extinction in a limited run campaign called “Save Our Species.” Lacoste partnered with International Union for Conservation of Nature (IUCN) to launch this campaign during Paris Fashion Week on March 1st … and they have already sold out!

Some of the animals in the campaign include the Vaquita, the Burmese roofed turtle, Sumatran tiger, and the Anegada ground iguana. The 1,775 polos will help IUCN and Lacoste fight for wildlife conservation!


Lacoste made polos for each animal that corresponds to the remaining population sizes of the species in the wild (which explains why the supply is so limited). The Vaquita porpoise had the smallest print, with just 30 shirts available, and the Anegada iguana had the most shirts available, with 450. Still a dangerously low number…

Wildlife expert Jeff Corwin praised the campaign and hopes this is just the start of companies taking action to help animals. “It’s a great start and I’m hoping it’s just the beginning and inspires other companies to follow suit. Maybe Jaguar will do something for jaguars. Ram trucks maybe will start protecting bighorn sheep,” said Corwin.

While the t-shirts may have already sold-out, you can still help endangered species! Making a donation to IUCN to help them conserve species is one of the best ways to help. Also, by sharing this article with your friends and family, you can help spread awareness about the dire situation endangered animals face. Sharing information on issues such as wildlife crime, the plight of orangutans, or how “cute” animal videos are fueling the insidious poaching trade are also great ways to raise awareness for animals! Also, consider how the food you eat is impacting climate change and driving deforestation – learn more about that here.

Thank you, Lacoste, for speaking up for endangered species!


Image Source: Lacoste/Instagram