Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
single

SUBSCRIBE TO OUR Newsletter

Kat Von D is once again speaking up for animals! Since she starting becoming more vocal about her plant-based lifestyle in late 2015, the tattoo artist, makeup mogul, model, and fashion icon has worked to reformulate her entire cosmetic line to be vegan. Since then, she’s been busy influencing others in the makeup world to be cruelty-free, collaborating with TooFaced Cosmetics and earlier this year she even announced plans to create an all-vegan shoe line.

Now, Kat Von D has announced she’s launching four new Everlasting Liquid Lipstick shades – all vegan and cruelty-free, of course! And what’s better? The beautiful shades will benefit Farm Sanctuary, a place of refuge for hundreds of farm animals!

On her Instagram page, the makeup mogul shared a selfie wearing a new rosy-toned shade stating, “I’ve been testing out 4 NEW SHADES for the upcoming @katvondbeauty charity this year which proceeds will benefit @farmsanctuary!”

Screen Shot 2017-05-19 at 10.38.08 AM
 

The terra-cotta brick shade in her photo will be named “‘ Hilda’…  after the very first animal rescued by @farmsanctuary in 1986. Hilda was a sheep that had been found discarded on top of a pile of dead animals in a stockyard left to die slowly from starvation and neglect.”

She went on to explain that Kat Von D Beauty, “will be posting sneak peeks of all 4 new shades from the Farm Sanctuary Collection soon, so stay tuned! [one of them is a metallic foil midnight blue that you’re gonna go crazy about!] and as always, all @katvondbeauty lipsticks are #crueltyfree and #vegan!”

We just can’t get enough Kat Von D! She not only made a point to exclude animal testing from her makeup line when it first came out, she’s vegan and spent her birthday volunteering at Farm Sanctuary, and in general, she uses her fame to raise money and awareness for animal rights. Kat Von D already had animal lovers swooning when she decided to reformulate her entire line, but the fact that she is trying to extend her compassion even further through this new lipstick line is truly commendable.

What’s great about Kat Von D’s outspoken opinion about cruelty-free makeup is that she is an incredibly sought out mogul in the makeup world, and now anyone who wants to work with her will have to abide by her new standards. Cosmetic testing is a topic that needs to be addressed. Even though alternative methods exist and people do not necessarily support the practice, thousands of animals are subject to cruel tests each year.

As animal lovers, nothing makes us happier than seeing someone with tremendous influence using their fame to spread compassion and awareness for the voiceless animals of the world. Keep being awesome, Kat Von D!

Image source: Kat Von D/Instagram

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

Scientists Have Confirmed a Garbage Patch 1.5 Times the Size of Texas in the South Pacific

Want to Protect Other Xandas and Cecils? Don’t Strip Endangered Species of Protections!

Want to Protect Other Xandas and Cecils? Don't Strip Foreign Wildlife of Endangered Species Protections!

Sweet Abandoned Pup Who Contracted Pneumonia After Being Surrendered Needs Your Help

Tesla is Ditching Leather in Their Cars – Here’s Why This is More Than Just a Win for Vegans


Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

0 comments on “Find Out How Kat Von D is Helping Farm Animals With Her New Cruelty-Free Lipstick Range”

Click to add comment
JOHN PASQUA
2 Months Ago

GREAT PERSON TO GIVE A SHIT ABOUT ANIMALS NOW.


Reply
Maria Garcia
2 Months Ago

A big thank you to Kat Von D, changed my make-up brand from Mac to hers because animal testing should be BAN period. Greedy makeup companies should learn a lesson from her, by the way her make-up rocks...


Reply


Subscribe to our Newsletter




Follow us on


Do Not Show This Again

×

Submit to OneGreenPlanet


Terms & Conditions ×