Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
Buy the #EatForThePlanet book



Is Healthy Food More Expensive?

Is Healthy Food More Expensive?

According to a new USDA study, healthy food may not be as expensive as it’s often made out to be.

For cost comparison purposes, foods have traditionally been judged on a cost per calorie basis. But using a cost per calorie comparison automatically penalizes healthier, nutrient-dense options, while favoring calorie-dense and often nutrient-poor options. In other words, the way previous studies have measured cost-effectiveness skewed their results to favor unhealthy options.

Although it’s cheaper to buy 100 calories of potato chips than 100 calories of broccoli, would your dollar actually be better spent on the broccoli? A team of researchers at the United States Department of Agriculture set out to tackle this question.

The research team analyzed 4,439 foods using three different cost comparison methods: cost per calorie, cost per edible gram, and price per average portion.

Although fruit and vegetables appeared more expensive when the cost per calorie method was used, a very different picture emerged when they used a cost per edible weight or cost per typical amount eaten basis.

When ranked by portion size, beef, chicken and fish were the most expensive foods, while grains were the least expensive. Fruit and vegetables were also less expensive than animal protein and “unhealthy foods” such as donuts, potato chips, and other processed items.

For example, the study found that a serving of potato chips is nearly twice as expensive as a serving of carrots. Carrots, onions, beans and potatoes emerged as particularly economical options.

Cost has long been cited as an excuse for not being able to eat well. But this study suggests that those on a limited food budget do not have to compromise good nutrition for cost. A USDA representative was quoted: “Many have raised concerns that those of modest means … can’t afford a healthy diet. The good news I take away from the study is that is not necessarily the case.”

Image Credit: rachelandrew/Flickr

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

One comment on “Is Healthy Food More Expensive?”

Click to add comment
Dollie Raybon
6 Years Ago

I guess it is quite cheap to consume fruits and veges than fast and junk food. this is not nutritious but is useful for your body. The post is rather informative and interesting. I didn't know the price depends either on calorie or edible gram.


Subscribe to our Newsletter

Follow us on

Do Not Show This Again


Submit to OneGreenPlanet

Terms & Conditions ×