Hampton Creek, the food technology company best known for their vegan mayo, just announced the launch of their highly anticipated “Just Scramble” product, a vegan alternative to scrambled eggs! Earlier this year, the product was given the green light by the Food and Drug Administration (FDA) and now the innovative scramble will be rolling out in San Francisco, followed by national distribution in restaurants and then finally, grocery stores in 2018.
So, what’s the big deal about Just Scramble? Well, the egg-alternative is made from mung beans and scrambles just like a chicken egg – BUT it contains up to 20 percent MORE protein (depending on how it is prepared) and has ZERO cholesterol and antibiotics, according to Hampton Creek. Not only that, but Just Scramble requires 65 percent less water and emits 24 percent fewer carbon emissions to produce than conventional eggs.
“This is, for the first time ever, scrambled eggs made from plants. It’s watershed for people who are concerned about the myriad harms of industrial agriculture,” Bruce Friedrich, co-founder and executive director of the Good Food Institute, told the SF Chronicle.
Just Scramble has already won over chefs and food enthusiasts alike and now we just have to patiently wait to grab some for ourselves next year!
“We were lucky enough to find something that has impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more,” said Hampton Creek’s co-founder and CEO, Josh Tetrick.
Hampton Creek has also shared new sustainability metrics that allow consumers to see the positive impact they are having by choosing plant-based products. For instance, by choosing Just-branded products like Hampton Creek’s Just Mayo, dressings, and cookies, consumers have helped save upwards of 254,000,000 gallons of fresh water between January and October 31st, 2017 (that’s enough to fill 12,722 swimming pools!). Additionally, consumers have also helped avoid emitting over 2,511 metric tons of greenhouse gas emissions.
Alongside Hampton Creek’s launch of Just Scramble, the company has received new investment from venture capital firms, Radicle Impact and Blue Horizon – both of which invest in social and environmental impacts. Earlier this year, Hampton Creek announced impressive additions to their board, including former executives at DuPont, Heinz, as well as Prince Khaled Bin Alwaleed who is the founder and CEO of KBW Ventures, an investor and animal rights activist. Acclaimed oceanographer Sylvia Earle also recently joined the Hampton Creek board!
The company has already raised a staggering $220 million to advance their brand’s focus on developing plant-based or cultured alternatives to animal products but hit a few speed bumps with the loss of their board and a recall of their products in Target stores. The company is also getting into the clean meat market, claiming they will be able to bring their lab-cultured meat to market by 2018.
We can’t wait to try Just Scramble when it hits shelves and are excited to see Hampton Creek’s future developments in the food space!
To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.
Image Source: Hampton Creek