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Former McDonald’s President Opens New Sustainable Food Chain LYFE Kitchen


Mike Roberts, former COO and president of McDonald’s, has launched a new sustainable fast food restaurant chain in Palo Alto, CA, with other franchises located in Culver City and Tarzana.  The eatery, called LYFE (or “Love Your Food Everyday”) aims to build a more healthy brand of fast food, combining natural ingredients with sustainable business practices.  The LYFE Kitchen website states:

Great food can do amazing things. It can make you feel better. It can support local farms. Promote sustainability. Reward environmentally sound businesses. Give back to the community. And, best of all, it will make you savor every single bite.

As mentioned on NCAS Online, LYFE’s menu features multiple options for a wide variety of food preferences, including vegan and gluten-free items, and each dish is fewer than 600 calories and contains under 1000 mg of sodium, though most are much less than that.  The menu was created and consulted under Art Smith and vegan chef Tal Ronnen, and its dishes are made with locally sourced ingredients.  A full list of ingredients is readily available on this menu, along with calorie, sodium, and nut allergy information.  Some examples of items found on the menu include flatbread sandwiches, coffee & tea, wine, soups, appetizers, and a kids menu.

So just what is LYFE?  As CNBC reports, it’s a grocery and restaurant concept dreamed up by two former McDonald’s executives that seeks to break the code of how to provide healthy food on the go that tastes good and is also good for you.

“The #1 thing to us, and what sets us apart, is our relentless focus on taste.” Stephen Sidwell, founder and CEO of Lyfe’s grocery division, told CNBC.  “If we make our food taste better than unhealthy alternatives, it’s really easy to make the right choice.  Sidwell goes on to state that the goal is to have LYFE’s products in over 6,000 stores by the end of September of this year.  “Pretty much every major grocery store across the country will be carrying our products.”  LYFE products are currently available on Amazon by way of two 15-meal variety packs, though it is not all vegan.

The question is now: Can the face of fast food be changed?  Will the concept of LYFE Kitchen take off?

 Image credit: kennejima/Flickr

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One comment on “Former McDonald’s President Opens New Sustainable Food Chain LYFE Kitchen”

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Mary in LA
4 Years Ago

Well, if my recent dinner there is anything to go by, Lyfe Kitchen will enjoy a long and happy "lyfe"! My best friend and I go out to dinner once a week. Usually we pick a new place every time. She just went vegan a few weeks ago, so the "new restaurant of the week" concept is now a little more complicated than heretofore. We went to Lyfe Kitchen earlier this week and had a wonderful time. The food was delicious, the service was lightning-fast, and all the staff were friendly and seemed happy to be working there. (This may seem like a silly thing, but I'll note here that when you order, they give you an electronic thing that I thought was one of those "your table is ready" buzzers. I can't stand those buzzers -- whenever one goes off, I jump out of my skin! -- but that's not what this device is. It's a sort of homing beacon that allows the waiter to locate your table. No obnoxious buzzing! I really appreciated that. :) ) I had the grilled barramundi over soba noodles with baby spinach in a kimchee broth, and my friend had Art’s Unfried Chicken (with Gardein™ chicken) with roasted brussels sprouts and other veggies. My fish was perfectly cooked and seasoned just right, and veggies and broth were both delicious -- the kimchee was definitely there, but not overpowering. My friend liked her unfried unchicken very much and commented favorably on the cute little mini-brussels sprouts, done just right. We both had Chocolate Budino for dessert. Wow, that stuff is yummy -- and very rich! But coconut fat is good for you, right? ;) We were so happy with our Lyfe Kitchen experience that we will be repeat customers. It's worth suspending the "new restaurant of the week" idea. I would recommend Lyfe Kitchen highly as a great place for a "mixed" party of diners (some vegan, some not). Can't comment on the gluten-free menu, as we didn't order from it, but I probably will next time, just to see what it's like.


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