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Follow Your Heart, a vegan food manufacturer and popular vegetarian cafe and market in Los Angeles, just announced that their iconic market café has officially gone ALL VEGAN! The popular restaurant has been vegetarian since first opening way back in 1970, but now it’s going entirely plant-based.

All of Follow Your Heart products, like their classic Vegenaise, are vegan, but the market café continued to serve dairy and egg items. The Follow Your Heart market café shared on their Instagram page: “All references to meat, cheese, or other dairy-type ingredients on the menu are vegan.”



The Follow Your Heart market café’s new vegan menu offers many comfort food options such as Fettuccine Alfredo, an Organic Tofu Bahn Mi, and a Reuben. The cafe’s popular sandwiches, burgers, soups, salads, and pancakes will remain on the menu, but will now be veganized! Some of the items on the menu will be available with dairy, but only upon request, and Follow Your Heart hopes customers will try the vegan version.

The decision to switch to a vegan menu is not only better for people, animals, and the health of the environment, it’s also a smart business move. According to a recent Forbes article, restaurants that have ditched meat and eggs for plant-based options have seen increased sales of up to 1,000 percent!

Want to learn more about Follow Your Heart and the growth of their business? Check out this recent interview on the#EatForThePlanet with Nil Zacharias podcast, featuring Follow Your Heart’s CEO Bob Goldberg:


For more information on how your food choices impact the world around you, check out the #EatForThePlanet book, available now!


Image Source: Follow Your Heart Market and Cafe

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