The fashion industry has come under intense scrutiny over the years for the treatment of workers (and animals in the fur, cashmere and leather industries) as well as the environmental effects of unsustainable production methods and materials. Today, we can find a number of companies sprouting up trying their best to revolutionize the way we get our clothes, including fair trade businesses and eco-retailers.
A new addition to this revolutionary fashion team is Dirtball, who has unveiled their plans to produce 100 percent recycled USA-made jeans that will be the very first of their kind on the market.
The company was founded in 2008 by Joe Fox, a North Carolina race car driver and entrepreneur. They offer a number of eco-friendly apparel choices for men including t-shirts, socks, shirts, hoddies and polos. All apparel is crafted from a polyester blend that is comprised of 100% recycled fabric scraps and water bottles.
What’s more, the majority of all products are designed and produced within a 250 mile radius of the company’s headquarters. Dirtball also supports local community efforts and charities like Habitat for Humanity, 1% For the Planet and The Children’s Security Blanket.
Dirtball’s newest product, called the “Green Jean,” is made from recycled post-consumer plastic water bottles and cotton scraps like other items in their product lines. It will come in four styles, Regular, Rigid, Khaki and Enzymed, and each pair of pants is said to contain between eight to ten recycled plastic water bottles, reports Fibre2Fashion.
By using recycled materials in their production process, a number of valuable natural resources are being saved from water to oil.
“Recycling pre-consumer cotton and water bottles, as Dirtball does, helps keep over five billion pounds of waste from going into U.S. landfills each year,” says Fox. “If Dirtball can save three billion plastic bottles from the landfills, it will be equivalent to saving over half a million barrels of oil, and eliminating 400,000 tons of harmful air emissions which contribute to acid rain, global warming and smog.”
Dirtball has set up a Kickstarter campaign to raise $40,000 by September 25 to cover manufacturing and material costs to get the “Green Jean” line off the ground. So far the company has raised $5,455 of its $40,000 goal.
The “Green Jean” will certainly be an exciting addition to the clothing marketplace if the company succeeds in covering its start-up costs. And with time, hopefully other clothing manufacturers will follow in Dirtball’s footsteps and help create a clothed world that cares about where and how we get our garments.
Image source: Dirtball Fashion