Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
Buy the #EatForThePlanet book



More impressive news coming from Beyond Meat, the California-based food technology company behind the popular Beyond Burger! PHW Groupe, one of Europe’s largest poultry producers, has partnered with Beyond Meat to bring their plant-based products to the European market, starting with Germany.

“Over many months, we have been working hard to select a strategic partner for our international expansion. I am very pleased that with the PHW Group we have found a long-term partner who has extensive expertise in the European market with regard to distribution, logistics, and costumer and consumer engagement,” said Ethan Brown, CEO and Founder of Beyond Meat.

Starting with this market makes sense considering the number of Germans eating a plant-based diet has DOUBLED over the past decade, according to a recent survey by Handelsblatt Global. And this isn’t the first time PHW Groupe has shown an avid interest in alternatives to industrialized meat; the company also invested in SuperMeat, an Israeli food-technology startup that makes lab-cultured chicken meat.

A plant-based or “clean” meat future is promising when you take into account how factory farming is killing our planet due to air pollution, deforestation, and carbon emissions, just to name a few. But we can all do something to help, and it starts on our plates. A recent study showed that if everyone in the U.S. ate plant-based, we could cut emissions by 28 percent. Another study showed that if American’s stopped eating meat, we could feed an additional 350 million people. Thanks to companies such as Beyond Meat, eating with the planet in mind has never been easier!

Ethan Brown’s vision for Beyond Meat is clear: he wants to transform our broken food system. Want to hear it from Ethan himself? Check out this recent episode of #EatForThePlanet with Nil Zacharias:

For more information on how your food choices impact the planet, check out the #EatForThePlanet book!


Image Source: Beyond Meat

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

Next Level Burger Debuts All Vegan #EatForThePlanet Burger Across All U.S. Locations – Here’s How You Can Get One!

Another Reason to Ditch Plastic! Study Finds Half of Baby Sea Turtles Die From Consuming Plastic

Governor Brown Signed Law Requiring California Hospitals, Healthcare Facilities, and Prisons to Offer Plant-Based Meals

Someone Wrapped Their Neglected, Hairless Dog in a Garbage Bag and Abandoned Her Like Trash

Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

0 comments on “Europe’s Largest Poultry Producer Brings Vegan Beyond Meat to Germany!”

Click to add comment

Subscribe to our Newsletter

Follow us on

Do Not Show This Again


Submit to OneGreenPlanet

Terms & Conditions ×