It seems like we are finally reaching a moment where fur is becoming understood as what it really is – a product of unjustified animal cruelty, not a symbol of glamour and luxury. Laura Brown, Editor in Chief of InStyle Magazine, recently shared on Instagram about why she has opted out of promoting fur in the magazine, following a panel with the Humane Society of the United States. As Brown emphasized, InStyle has not “photographed or endorsed fur” since she started working at the magazine. “The tide is turning towards fur-free alternatives in the fashion industry, and we’re proud to be a part of it,” she wrote. “Onward!”

In the recent years, the popularity of fur in the fashion industry has started to wane. Many of the iconic fashion houses have decided to stop using fur altogether, and some have embraced cruelty-free fashion. Brands that do not use fur include Georgio Armani, Gucci, Michael Kors, Vivienne Westwood, Stella McCartney, Calvin Klein, and Versace.

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It is now time for other fashion magazines to follow the lead and become fur-free – InStyle is doing that already.

Laura Brown/Instagram

 

It will be exciting to see more and more magazines tune in to the attitudes that are now prevailing among the public and in the fashion industry and let go of promoting fur. A recently launched Care2 petition is calling on another prominent publication, New York Magazine, to commit to never featuring fur on its pages as well.

“The fur industry is riddled with animal cruelty and suffering,” the petition reminds. “Every coat, bag, or shoe that uses fur comes at an extreme cost to the animal it belonged to before.”

Animals on fur farms are kept in despicable conditions – in tiny wire cages, living in squalor and terror, until they are killed with methods that are in no way “humane.” In order to minimize damage to the fur, animals are often anally and genitally electrocuted. There is no way to obtain fur for clothing in a cruelty-free way – the practice itself is inherently cruel and unjustified in our society.

Click here to voice your support for magazines going fur-free and urge New York Magazine to commit to keeping fur out of its editorials and advertisements!

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Lead image source: benjamingross83/Pixabay

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