Just recently, vegan brand PlantPure debuted their whole food, plant-based frozen meals in over 800 Publix locations and now the company has some more exciting news!

PlantPure’s Founder and President, Nelson Campbell, recently announced that his team is launching a media-driven movement called “Healing America.” If Nelson’s name sounds familiar, that’s because he is the son of Dr. T. Colin Campbell, the author of the groundbreaking best-selling book, The China Study. Healing America’s goal is to drive a nationwide grassroots movement to help bring the many benefits of plant-based nutrition into the mainstream.

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The Healing America tour will kick off in Tampa, Florida on January 20, 2018, with a presentation by Dr. T. Colin Campbell and Nelson.  A film crew will follow the father and son on the tour and the footage will eventually become a documentary by the same name. The tour plans to go to Tampa, New York, Atlanta, Houston, St. Louis, and San Diego. 

 

After the tour, Healing America will hold seminars and other educational events in select cities, as well as offer affordable food to underserved neighborhoods. “It is time to go beyond health, to make larger connections that can join communities heretofore working apart into a more unified force for change, including change that extends into the political sphere,” shared Nelson Campell.

Dr. T. Colin Campell is known as the “science father” of the plant-based nutrition movement. His findings show that a predominately whole food, plant-based diet will result in a far healthier lifestyle, and were prominently featured in the 2015 documentary film PlantPure Nation (which is now available for streaming on Netflix). Today, PlantPure works to make healthy, plant-based foods accessible to everyone, all while showing the benefits of a whole-foods, plant-based diet through tips, meal plans, and wellness programs. 

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Thanks to leaders such as the Campbells there has been an undeniable rise in plant-based foods in recent years, as consumers seek out cleaner sources of protein. In fact, according to some estimates, the plant-based meat market is set to reach $5.2 billion by 2020 and could make up one-third of the market by 2050. Millennials are transforming the American consumer marketplace by demanding fresh, healthy, and plant-based options. This is great news considering the toll our current food system is having on the environment, animals, and people’s health.

Healing America hopes to replicate their campaign nationwide. For more information on this exciting campaign, check out the Healing America website.

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

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Lead Image Source: LubosHouska/Pixabay