Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
single

SUBSCRIBE TO OUR Newsletter

We’ve recently reported that when it comes to removing GMOs from food, Chipotle is doing a lot of things right. By taking a sincere, purposeful stance on the reasons why GMO ingredients are being removed, it seems customers are responding well to Chipotle’s message of “Food with Integrity.” As opposed to other companies, which seem to remove bioengineered ingredients more so to quickly appease its customers, Chipotle is in the fight against GMO ingredients for the long haul, or so it seems, at least.

We have also reported that Chipotle has plans to raise its prices in the name of better, non-GMO ingredients. In a recent report made via Food Business News, this price increase is all but confirmed by the company’s chief financial officer, Jack Hartung.

“It has been nearly three years since our last company-wide price increase, and while we want to remain accessible to our customers, we are at a point where we need to pass along these rapidly rising food costs,” said Hartung. “We are currently reviewing our menu prices on a market-by-market basis compared to competitors, and based on our analysis so far we plan to increase prices on average somewhere in the mid-single digits. We expect we will start installing new menu boards with higher prices later this quarter and finish installation by early in the third quarter.”

This news also comes in the face of increased food costs across the board; Chipotle is looking to raise prices as it faces its own buying challenges. Since becoming focused on non-GMO ingredients, such as moving from soy oil to sunflower and rice bran oil, the company is paying a bit more on its end. The great news with all of this? Chipotle reports that ii is now nearly all non-GMO!

“To date we have eliminated virtually all of the G.M.O. ingredients in our food,” said Steve Ells, Chipotle’s chairman and co-chief executive officer. “Our corn and flour tortillas are the only foods we currently serve that are made using ingredients that contain or could contain trace amounts of G.M.O.s, and now we are testing new non-G.M.O. recipes for these tortillas and we hope to be able to roll them out by the end of the year.”

So, there is mixed news here. The prices at Chipotle are indeed going up – but, in the name of non-GMO food, it seems many customers may think it’s worth it. In many ways, Chipotle is a pioneer in the fast-casual restaurant industry, paving the way for better, more sustainable ingredients. In the name of a less GMO-infested food supply, we love these moves and are willing to scrape a few more coins from our wallets for safer, healthier food. How about you, Green Monsters?

Image source: Tacvbo / Flickr

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

Moon Bear Cub Rescued From the Bile Industry Goes From Skinny and Scared to Strong and Beautiful

Moon Bear Cub Rescued From the Bile Industry Goes From Skinny and Scared to Strong and Beautiful

Orangutans Forced to Punch Each Other in Boxing Ring at Bangkok Zoo – Sign Petition to Stop This!

orand

Sign Petition to End Texas Roundup Where Countless Rattlesnakes Are Beheaded for Entertainment!

IMG_3497

Tiny Two-Legged Puppy Gets a Wheelchair and a Fighting Chance at Life (PHOTOS)

puppy in wheelchair 4

Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

27 comments on “Chipotle Definitely Raising Prices, But Now ‘Virtually GMO Free’!”

Click to add comment
elenah
2 Years Ago

May I ask why my comment was deleted? I did not use harsh, insulting language, and was not politically incorrect. I really cannot understand it. I only stated that Chipotle is not really going GMO-free, since their sodas are made with GMO HFCS. And also, they might be "GMO-free", but still uses conventional farming which is full of pesticides and herbicides. Is this an insult? This is the truth. Does chipotle pay you? Or the anti-GM lobby?


Reply
carson
09 Mar 2015

Shut up. Your comment wasn\'t deleted. Calm down Ma\'am. You are correct, it is not 100% GMO free, but they have reduced the amount of GMO\'s significantly, which is better than most of these fast food/easy and quick to order restaurants can say.

elenah
2 Years Ago

May I ask why my comment was deleted? I did not use harsh, insulting language, and was not politically incorrect. I really cannot understand it. I only stated that Chipotle is not really going GMO-free, since their sodas are made with GMO HFCS. And also, they might be "GMO-free", but still uses conventional farming which is full of pesticides and herbicides. Is this an insult? This is the truth. Does chipotle pay you? Or the anti-GM lobby?


Reply
Elenah
2 Years Ago

May I ask why my comment was deleted? I did not use harsh, insulting language, and was not politically incorrect. I really cannot understand it. I only stated that Chipotle is not really going GMO-free, since their sodas are made with GMO HFCS. And also, they might be "GMO-free", but still uses conventional farming which is full of pesticides and herbicides. Is this an insult? This is the truth. Does chipotle pay you? Or the anti-GM lobby?


Reply
Elenah
2 Years Ago

No they are not GMO-free. They still use GMO in their sodas (HFCS) and they wont change that. It will be too expensive. Besides, they might not use GMOs, but still use produce from conventional farming (which are full of pesticides and herbicides). They don\'t use organics. This is just a tactic that seems to be working.


Reply
Kenya Zavala
2 Years Ago

I hope other food companies follow this example, GMO foods are no good for us! Thank you chipotle <33


Reply
Heidi Amerson
2 Years Ago

Great article, Erin! This is a perfect piece for my research on non-GMO restaurant chains. Thank you!


Reply
Carol LeBlanc
2 Years Ago

Tried it the other day, nice I could have GMO free Vegan Burrito!


Reply
Aubrey Collins
3 Years Ago

That's a price I will gladly pay


Reply
Tina Nieri
3 Years Ago

ill pay more


Reply
Gerald S. Cohen
3 Years Ago

Thank you


Reply


Subscribe to our Newsletter




Follow us on


Do Not Show This Again

×

Submit to OneGreenPlanet


Terms & Conditions ×