When we think about plastic pollution in our oceans – and here at One Green Planet, we think about it a lot – the first thing that probably comes to mind is disposable water bottles and plastic bags. It’s likely this is because as much as 80 percent of trash that ends up in the world’s oceans every year comes from land-based sources – and nearly 90 percent of that is plastic. Yet there’s another plastic product out there that accounts for an estimated 10 percent of the ocean’s plastic pollution: fishnets.
These nets are typically abandoned by fishing vessels and left to float through the oceans unchecked. Although they might not be tied to a boat, they still pose a serious threat to marine animals who can easily become trapped and tangled in their webs. With 700 marine species in danger of extinction because of plastic, including nets, we have a serious problem on our hands,
This Los Angeles start-up is reducing marine plastic by creating the world’s first – and only – line of sunglasses made of 100 percent recycled fishing nets. The sunglasses are made from highly-durable nets collected by Net Positiva, a recycling and collection program in Chile, which is also run by Bureo.
“The majority of the population owns at least one pair of plastic sunglasses, none of which are made in a responsible way,” Bureo’s founders told Ecouterre. “This new collection of sunglasses represents a major step forward in bringing awareness about ocean plastic pollution to the general public.”
According to their website, Bureo was formed by “three friends focused on finding solutions for the growing issue of plastic pollution in our oceans and initiating social change.” All lovers of surfing and the environment, they aim to fight against ocean pollution through sustainable product design.
“It’s not just about the ocean waves, but about what we’re doing — trying to create this wave of change. If everyone does their part to create a ripple, then we’re all part of the bigger solution,” co-founder Ben Kneppers told the Huffington Post.
As the leading organization at the forefront of the conscious consumerism movement, One Green Planet believes that reducing everyday plastics from our lives is not about giving up anything or sacrificing convenience, but rather learning to reap the maximum benefit from the items you use every day while having the minimum impact.
To learn more about how you can help reduce plastic waste, join One Green Planet’s #CrushPlastic campaign.
Let’s #CrushPlastic! Click the graphic below for more information.
Lead image source: Bureo/Instagram