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British Model Lily Cole is the New Face of Body Shop’s Cruelty-Free Makeup

British Model Lily Cole is the New Face of Body Shop's Cruelty-Free Makeup

British model and actress Lily Cole is the new face of The Body Shop’s cruelty-free makeup line and “Beauty with Heart” campaign.

The limited-edition product line, which is 100 percent vegetarian and has not been tested on animals, includes several great products including a trio of lip glosses, a hydrating pearl primer, a violet liquid eyeliner, and two cream-to-powder colors for lips and cheeks.

A longtime supporter of  environmental and humanitarian causes such as the World Wildlife Fund and the Ethical Justice Foundation, Lily Cole is no stranger to working for a good cause.

Cole was quoted: “I have long been an advocate of the potential of using business and consumer power to cause positive change. It feels amazing to be supporting a brand who are pioneers in that way of working.”

The Body Shop’s cruelty-free products are now available online and in retails stores nationwide. Check out the company’s website for more information about the campaign and new product line!

Image Credit: ecouterre

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5 comments on “British Model Lily Cole is the New Face of Body Shop’s Cruelty-Free Makeup”

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Simple Backlinker
5 Years Ago

Fantastic web site. Plenty of tips right here. We're mailing the item to many close friends ans as well giving inside delicious. And indeed, thanks to the perspiration!

J. Sclafani
5 Years Ago

What the heck? Are you serious about this article? How can we support this store when Loreal owns it and Loreal has been testing on animals since forever? You support this shop- you support the parent company: LOREAL! Sorry- I can't agree. It is very much like products that claim" This "finished product" not tested on animals" which we all know, means the ingredients in it WERE tested on animals- just not the finished product. Does it matter? Yes, you are damn straight it matters. There was pain and death involved in the manufacture of the product! Semantics mean a lot if you want to use cruelty free products. In the case of the Body Shop- with other make up companies that don't test to choose from, I will wait till Loreal hopefully wakes up someday before I ever buy from an offshoot company of theirs.

6 Years Ago

I will not support the Body shop since they are owned by L'oreal and L'oreal STILL tests on animals. In my book that feels like false advertising!

annick le parque
6 Years Ago

I suported Body shop since I can remember because of their values but since L'Oreal purchase your company I am sad to say that I cannot support them anymore I do not believe in animal testing and I know body shop does not but L'Oreal does.

6 Years Ago

Let's rewind and remember that The Body Shop was bought by L'Oreal. So, cruelty-free makeup line or not, if there isn't a leaping bunny, they're not getting my money.


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