The reigning king and queen of the music industry are not making headlines for their music or their lavish fur and leather clad, diamond-studded lifestyle, but instead for their diet! Jay Z and Beyoncé have now embarked on a 22-day vegan challenge, which Jay Z has termed a “spiritual and physical cleanse.”
The couple was encouraged to take on this “cleanse” by Marco Borges, a renowned exercise physiologist and founder of 22 Days Nutrition, a vegan, organic, and gluten-free lifestyle company. It appears that the challenge is a dietary one, which is obviously the best place to start if you’re trying to “cleanse” yourself of animal products.
Could Beyoncé and Jay Z end up joining other celebrities such as Joaquin Phoenix, Alicia Silverstone, and Russell Simmons in adopting a plant-based diet after the end of the 22-day challenge? After all, many former skeptics have come round to the idea of eating vegan full-time after briefly challenging themselves to see whether it is possible.
Jay Z has explained that the challenge (which began on Dec. 3), will last 22 days because “psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found your way.” He adds, “I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…”
Regardless of whether he and Beyoncé become “full-time vegans” after their 22-day challenge is over, their actions could certainly create a ripple effect among their fan base.
In highlighting the benefits of a plant-based diet, they may encourage some of their fans to find out more about it, and to possibly consider giving it a try – or at the very least, to reduce their meat and dairy consumption. In a world where celebrities are – for better or worse – held up as the role models of society, it is always refreshing to see them moving in a more conscious direction. Best of luck to them both!
What do you think about this news? Good, bad, or you don’t really care?