Welcome Green Monsters! We're your online guide to making conscious choices that help people, animals and the planet.
Download food monster: the biggest, baddest, yummiest vegan food app!
single

SUBSCRIBE TO OUR Newsletter

  GET FOOD MONSTER AppX

Unless we do something fast, the Amazon rainforest will disappear right before our eyes. In the past 20 years alone, an area the size of two Germanys has been clear cut from this ancient tropical rainforest and this is hardly the full extent of the damage. What is driving such destruction? You don’t have to look any further than your plate.

On a global basis, deforestation is largely caused by agriculture. In the Brazilian region of the Amazon, around 80 percent of deforestation is caused by cattle ranching. Soybean production for livestock feed also caused a tremendous amount of damage in the Amazon, but thanks to a governmental soy moratorium, deforestation attributed to soy has dropped. But despite efforts, this vital rainforest continues to face mass deforestation at human hands.

One photographer, Philippe Echaroux is hoping to turn this around. Using the Brazilian rainforest as a canvas, he wants to bring attention to this crisis with a dramatic call to action. Instead of putting his message on city walls and on subways, Echaroux has created Street Art 2.0 and is putting his message directly on the Amazon with light projections of the faces of the Surui people.

The project is to highlight the plight of the Surui tribe, a tribe that is living under constant threat of deforestation and illegal logging. 

Screen Shot 2016-11-14 at 10.10.51 AM

According to Echaroux, “[the Surui] are victims of massive deforestation and gold washers who did not hesitate to violate the Indian’s territory to seize deposits of precious stone” 

Screen Shot 2016-11-14 at 10.13.36 AM

 Deforestation has deeply impacted this tribe’s way of life.“When you cut a tree, it’s like putting down a man,” Echaroux said to describe the severity of this issue.

Screen Shot 2016-11-14 at 10.15.24 AM

Indian chief Almir Surui Narayamoga asked for his people’s situation to be highlighted because they are silently losing their hold over this vital land.

Screen Shot 2016-11-14 at 10.18.03 AM

Street Art 2.0 is said to be the first in a series of similar projections worldwide with environmental messages.

Screen Shot 2016-11-14 at 10.19.48 AM

 

 

We love how this artist is bringing attention to deforestation in an eco-friendly way. And you can help protect the Amazon and other vital forests by simply choosing to eat more plant-based foods. By leaving meat and dairy off the menu, you can drastically cut your carbon footprint, save water, and help ensure that vital crop resources are fed to people, rather than livestock. To learn more about how you can help protect rainforests with your food choices, join One Green Planet’s #EatForThePlanet campaign.

To help support Philippe Echaroux’s work, please share this post with your friends and family to help bring attention to this important issue.

All image source: Philippe Echaroux

Want to read more posts like this? Sign up for our newsletter below!​

Browse through some recent posts below:

‘Global Meat News’ Published an Article Encouraging Meat Processors to Invest in Plant-Based Alternatives and Lab Meat!

Ellen DeGeneres’ New Campaign Speaks Out Against Trump’s Brash Decision to Permit the Murder of Elephants

BREAKING: Burlington Goes Fur-Free!

BREAKING: Burlington Goes Fur-Free!

Online Organic Grocery Retailer, Thrive Market, Goes Zero Waste!


Disclosure: One Green Planet accepts advertising, sponsorship, affiliate links and other forms of compensation, which may or may not influence the advertising content, topics or articles written on this site. Click here for more information.

2 comments on “This Artist Illuminated the Amazon With the Faces of People Most Impacted by Deforestation”

Click to add comment
Leslie O'Shaughnessy
1 Years Ago

Love!!


Reply
Ted C
15 Nov 2016

Oh my, that is so profound. Just posting "Love!!" is so clever in it\'s simplicity. Right to the point without superfluous extra words. My heart is melting.

Kathleen Youngblood
1 Years Ago

Leslie O'Shaughnessy


Reply
Ted C
15 Nov 2016

Gregory Anderson.



Subscribe to our Newsletter




Follow us on


Do Not Show This Again

×

Submit to OneGreenPlanet


Terms & Conditions ×
  GET FOOD MONSTER APPX