Alicia Silverstone Launches Eco-Friendly Beauty Line

Alicia Silverstone recently unveiled a new line of vegan, organic skincare products. Silverstone teamed up with Juice Beauty, a company known for its environmental values and commitment to healthy ingredients, to develop the line.

Silverstone was heavily involved in every step of the two-year production process, including fragrance and texture testing. She noted: “This is who I am. This is not just something I’m slapping my name on. I would never align myself with something that I don’t 100 percent believe in. I think people count on me for that, and I take pride in that.”

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The collection includes a chamomile cleanser, a nourishing moisturizer, lip color, facial highlighter, and pressed powder. Products retail for between $16 and $36, and are packaged in 90 percent recycled materials.

Image Credit: Juice Beauty