Big Meat and Dairy spend a ton of energy and money on marketing and advertising to get consumers comfortable about supporting cruelty. Flashy ads push fast-food cheeseburgers, pepperoni pizza, and fried chicken at us from all angles on billboards, TV, radio, and even delivered into our private mailboxes. This oversaturation of well-planned advertising is often credited to contributing to the spike in obesity rates and related health conditions like heart disease and diabetes, but thanks to a new campaign called VegPower, vegetables will start being advertised to consumers!
Particularly aimed at getting children and families to eat more vegetables, VegPower wants to make eating vegetables fun and exciting, which through careful marketing, especially on social and digital platforms, can certainly be accomplished. According to VegPower, 80 percent of kids and 95 percent of teens do not eat enough vegetables, and with only 1.2 percent of advertising currently focused on vegetables, there is much room for growth.
Although VegPower is quickly gaining momentum and garnering support from celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall, among others, the campaign is still in its early stages and is seeking all the support they can get so they can reach as many people as possible. If you would like to become a part of this health-inspired mission and donate to VegPower, visit their Crowdfunder page here.
If recent surveys are any indication, this campaign should prove to be successful with younger generations. With many popular vegan celebrities standing as inspiration and making plant-based nutrition “cool”, millennials and Generation Z are ditching meat and favoring fruits and vegetables more than ever.
This news is not only good for the sake of personal health, but it also has larger implications for the environment. Our current food system, which is dominated by industrialized animal agriculture, uses a majority of the world’s land and freshwater stores and is responsible for more greenhouse gas emissions than the entire transportation sector. By simply opting for more plant-based foods, we can help slow down the damage being done to the environment and animals, and also help improve overall health and even feed the world.
And remember to share this post with your network to help gain more support for this awesome new campaign!
Image Source: Pixabay