Not that long ago, the concept of making shoes and pieces of clothing out of ocean plastic (basically, reclaimed trash), was not something many big brands were interested in. Now, more and more manufacturers are introducing products crafted out of recycled plastic – and fortunately so, since the amount of plastic waste in the oceans is reaching a terrifying all-time high and every new use of the material is more than welcome. The latest initiative of the kind is Adidas’s remake of the brand’s classic shoe design made using Parley plastic yarn.
The updated version of one of the brand’s classic shoes from the 1990s is a part of Adidas’s established collaboration with Parley for the Oceans, an environmental initiative focused on the oceans and marine wildlife. The model, EQT Support ADV sneaker, now features a two-tone upper knitted from yarns made of up-cycled plastic collected from beaches and coastal communities in the Maldives, Dezeen reports.
The sneaker is the first remake of a shoe from Adidas’s Original range, the company’s line of heritage products, made out of Parley ocean plastic.
The shoe is decorated with wave-patterned stitching and available in two color combinations: dark navy/blue and white/turquoise. The molded heel counter at the back of the shoe is made out of recycled plastic and the outsole – from recycled rubber.
“Living in urban areas, our relationship with the health of the earth’s oceans is sometimes easy to overlook – this collaboration seeks to create a change,” the brand stated.
Together with Parley for the Oceans, Adidas has previously released a line of footwear made out of recycled ocean plastic in 2016. The partnership is aimed at lessening the amount of plastic waste polluting the oceans and transforming it into new products – sportswear – as the brand says: “Spinning the problem into a solution. The threat into a thread.” To learn more about Adidas x Parley, click here.
To find out how to use less plastic in your everyday life, check out One Green Planet’s #CrushPlastic campaign!
All image source: Adidas/Dezeen