Hot on Oprah and Ellen’s footsteps, America’s reigning domestic diva, Martha Stewart devoted an hour-long episode of The Martha Stewart Show to veganism! The episode aired on Wednesday, March 30, 2011 on the Hallmark Channel and not only featured prominent vegans like Twitter Co-Founder Biz Stone, Farm Sanctuary President and Co-Founder Gene Baur and bestselling author Kathy Freston, but also included everyday vegans in the audience.

The benefits of a healthy plant-based diet and a cruelty-free lifestyle finally seem to be getting the widespread mainstream media attention it deserves. The show also featured rescued animals residing at Farm Sanctuary’s animal shelters and members of Martha Stewart’s studio audience took home a copy of Gene Baur’s best-selling book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food.

We’re glad that Martha decided to include such a diverse group of vegans (a business executive, a founder of an animal protection non-profit and a healthy living expert) to share recipes and talk about the meaning and benefits of adopting a vegan lifestyle. We hope that Martha Stewart’s dedicated fan-base is inspired to make positive changes in their lives after watching the show. After all, veganism not only benefits your health, but also animals and the planet!

Couldn’t make it to the show, but want to get your hands on a free copy of Gene Baur’s best-selling book? Gene has generously offered to give away FREE copies of his book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food to a few lucky One Green Planet contest winners that answer the simple question below.