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Did you know that around 2,000 trees are chopped down in the Amazon rainforest every 60 seconds to make room for agriculture? In fact, about 1,600 of those trees are leveled just to produce meat. If these statistics sound startling, consider this – if rates of deforestation continue, there likely won’t be any rainforests left in the next 100 years!

The world’s rainforests are the lungs of the planet. Not only do these ancient havens provide us with oxygen and help to regulate climate, by influencing precipitation outputs, but they also absorb around 30 percent of human-made carbon dioxide outputs. In short, without trees, we’d have less oxygen, more carbon dioxide (and other pollution), and more extreme weather – most likely, increased instances of drought.

By cutting down trees and burning them to clear forest areas, we are not only cutting down our defenses, BUT we’re also releasing all of the absorbed carbon stored by trees back into the atmosphere. To make matters worse, these forests are most often destroyed to make room for grazing cattle or livestock feed crops, both of which further exacerbate the impact on surrounding ecosystems and releases more greenhouse gases into the atmosphere.

Seeing as we stand to lose one of our last defenses against unmitigated air pollution and climate change, the time to act in protection of the world’s forests is running out. The truth about our global food system is rarely discussed and when it is, solutions are few and far in between. But we believe the solution is simple and it starts on your plate.

We launched the #EatForThePlanet campaign to show the world that we all have the power to reverse the damage being done by making a shift in our food choices. By eating for the planet, you will not only save thousands of trees every year, but also conserve hundreds of thousands of gallons of water, cut your carbon footprint in half, and help redirect grain from the livestock system to feed people.

In celebration of Earth Day and our #EatForThePlanet campaign, we’ve launched this exclusive, limited-edition 100% organic cotton t-shirt to grow this important movement:



Proceeds from the sale of each t-shirt will support our efforts to expand the #EatForThePlanet campaign. In addition, for each t-shirt sold, we will plant one tree in the Amazon rainforest!

We’ve partnered with One Tree Planted, a non-profit 501(c)(3) organization focused on planting trees throughout the world, to help restore a section of the Amazon rainforest that has been lost to agriculture and logging. Every t-shirt sold will help plant Guayusa trees (that produce tea) in deforested areas in Ecuador to help the environment and provide a source of income for farmers in the region.

Plant a tree and save many more this Earth Day (and every day) and let’s #EatForThePlanet!


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