Everyone wants to eat the best, healthiest, most sustainable food possible. As consumers learn more about how their food is produced and the plethora of fertilizers and synthetic pesticides that are widely used on crops in the U.S., they are wising up to how these chemicals negatively impact their health and the planet. With knowledge comes power, right? Which is why we’ve seen a massive uptick in the organic industry as well as a higher consumer focus on simple ingredient lists, free from GMOs and artificial flavors, preservatives, and colors. People are happily voting for a better food system with their consumer dollars, but the problem is organic, sustainably produced foods tend to cost more and aren’t exactly accessible for everyone.

This is a problem that Gunnar Lovelace, founder and co-CEO of Thrive Market, has grappled with throughout his career and his company is hoping to close the gap between healthy food and access. Thrive Market is an online marketplace where you can buy some of the most popular plant-based, organic, and non-GMO groceries for 25-50 percent less than regular retailers. Thrive runs on a subscription model, but to ensure that everyone can take advantage of these low prices, they also donate free memberships to families in need.


In a recent episode of #EatForThePlanet with Nil Zacharias, Gunnar talks about how growing up poor with a single mother helped craft his views on affordable food and drove his passion for reinventing our food system from the inside out. To Gunnar, producing and distributing quality food that takes care of people at every end of the supply chain is the ultimate goal. By cutting out the middlemen involved in stocking a typical grocery store, Thrive Market can deliver better products at better prices.

As Gunnar explains, our current food system places too much emphasis on cheap meat and dairy, which has led to the rise of factory farming and a number of other detrimental farming methods. Unfortunately, our meat-centric diets are destroying our health and harming the planet as well as animals. Gunnar hopes to heal the damage by focusing on food and products that promote regenerative and restorative farming practices – and by creating an e-commerce platform to sell all these products, they can be delivered anywhere in the U.S.

To learn more about how Gunnar hopes to transform the food system by making healthy, organic food affordable and accessible to everyone, listen in!

You can listen to the full episode below or on the following platforms: iTunesGoogle PlayStitcher.

EXCLUSIVE OFFER for #EatForThePlanet Listeners: Sign up for FREE and save an extra $20 Off your first 3 orders! That’s $60 in free organic groceries! Click here: http://thrivemarket.com/eatfortheplanet

If you like this episode, be sure to subscribe to the #EatForThePlanet with Nil Zacharias podcast for new episodes with food industry leaders, health, and sustainability experts, as well as entrepreneurs and creative minds who are redefining the future of food.

Image source: Thrive Market